The entertainment industry stands at a crossroads. As AI generates an endless stream of content, traditional entertainment grapples with an existential crisis: How do we preserve human creativity while harnessing the power of modern technology? The answer is not in resistance but in collaboration and shared upside.
IP development is too slow and too costly. Big Entertainment refuses to incorporate fan feedback, with the shots being called by suits in boardrooms. The same people have been making the same work, taking too long, for too long. Thousands of highly-valuable, beloved franchises lie dormant, collecting dust, waiting for major studio investment. Yet, highly-capable creative communities remain untapped. Meanwhile, AI threatens to flood the market with algorithmic slop — prioritizing quantity over quality.
But there's another threat: the paralysis of fear. Executives, frozen by AI's rapid advancement, cling to old models that no longer serve creators or audiences–or their businesses! They see AI as either a complete replacement for human creativity or an enemy to be defeated. Both perspectives miss the revolutionary opportunity before us.
Incention represents a new paradigm — one where human creativity and technology amplify each other.
We believe the future with the highest upside is one where AI agents and humans work side-by-side to create multibillion-dollar franchises.
We are not here to replace human storytellers–quite the opposite.
Creators will shape the stories told, while a swarm of AI agents will handle mundane tasks and administrative slog, enabling us to bring our collective vision to life more efficiently.
Incention is ethically training a proprietary large language model (LLM) and giving anyone the ability to generate new stories while collaborating with the ideas of the IP creator, community, and agent.
Built on Story's infrastructure, Incention provides the framework for a new creative economy. One where:
And we’re launching with a brand new science-fiction universe imagined by one of our greatest writers of the genre.
From David S. Goyer, the creative mind behind Foundation, The Dark Knight trilogy, Blade, and more comes a sci-fi universe designed as a creative sandbox.
Emergence is the first instance of this new Incention model in action — a proving ground for collaborative creation, a bridge between traditional IP and the future of the creative development process.
The first product launched inside this new franchise is Atlas, an AI agent designed to serve as your creative copilot.
Atlas orchestrates collaboration between human creators and powerful creative tooling on Incention to tell better stories more efficiently.
Through the Incention platform, you can:
Incention envisions a future where creators, consumers, and corporate studios thrive within a more equitable and collaborative creative ecosystem. One in which we:
And these transactions are mediated not by people, not by paper, but by blockchains, which are the perfect intermediary, where code becomes law, and ideas become property for a software-native, AI driven future.
—Jason Zhao, What is IP?
Marginal improvements would be an utter failure. Our aim is fundamental change to how stories are created, shared, and monetized. Every creator becomes a potential collaborator. Every fan becomes a potential creator. Every IP becomes a potential universe.
The choice before us is clear: embrace the future of collaborative creation or watch as fear of AI paralyzes the industry. We choose to act.
To creators: Your talent deserves more opportunity, more upside.
To fans: You deserve fresh, captivating content, and the ability to meaningfully shape its future.
To IP holders: Your stories deserve fresh perspectives and new revenue streams.
To Hollywood: Your industry deserves a revolution to not just survive but thrive for the next century.
Join us in building a future where:
The future of storytelling starts here.
Not with algorithms replacing humans, but with technology empowering creators.
Not with fear of what AI might do, but with excitement for what we can achieve together.
Not winner-take-all or most, but positive sum collaboration.
We are excited the shape the future of the creative process with you.